Amla is highly perishable. During the peak harvest season (Nov-Jan), the market floods, and prices drop significantly.
The Off-Season Premium
FPOs equipped with cold storage facilities can store fresh Amla at 0°C to 2°C for up to 60 days. Selling this stock in March and April can yield up to a 40% premium on wholesale rates.
Setting up a Facility
We break down the initial CAPEX required and how government subsidies can cover up to 50% of the cold storage setup costs for registered FPOs.
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